Print PSA Case Study
TV Access has been working with the Peace Corps for over a decade. We routinely distribute public service announcements in a variety of mediums, including print publications, to support recruiting efforts.
This time, the Peace Corps engaged TV Access to support recruiting through a print campaign. Not only did the campaign feature twelve different creative pieces in both color and black and white, but these pieces also needed to be resized to fit the various dimensions of its target publications. Using in-house design resources, TV Access efficiently re-sized and re-packaged the creative pieces to meet the exact specifications of the target publication. Additionally, our team conducted extensive post release outreach to secure placements.
The campaign has been an amazing success. Through creative distribution methods, the Peace Corps’ PSA was circulated to over one million people in niche demographics. Contact us to learn how we can use creative distribution methods to enhance the performance of your PSA campaigns.