Public Space PSA Case Study
Eight years after the tragedy of September 11th, the Corporation for National Community Service (CNCS) aimed to reignite the spirit of unity and service that emerged in the wake of the 9/11 attacks. Impressed by previous results, CNCS called upon TV Access to promote its 9/11 National Day of Service and Remembrance by distributing the public service announcement to television stations and large video screens in public spaces.
As always, TV Access delivered impressive results. Within two months of release, the PSA was run over 6,000 times across 148 television stations nationwide. At the same time, TV Access reached thousands by getting the public service announcement shown on video screens across America, including the three main video screens in Times Square.
Through effective distribution and promotion, TV Access helped rekindle the unity felt in the weeks after the 9/11 attacks eight years later and celebrate it through public service.