Ad Insertion is Transforming Non-Profit PSA Campaigns
As technology continues to evolve, non-profit organizations must adapt their marketing strategies to keep pace with changing consumer behaviors. One trend that cannot be ignored is the growing prominence of smart devices in people’s lives. According to recent data, 51% of individuals who access a non-profit’s website do so using a mobile device, underscoring the critical need for mobile-friendly experiences (1).
At TV Access, we understand the challenges that non-profits face in this new landscape. Our team specializes in helping organizations navigate the complexities of securing media space across both traditional and emerging platforms, ensuring that their PSA campaigns reach the right audiences with maximum impact.
“As the Chief Strategy Officer, it is my job to make sure that we stay current with communication channels,” says Rick Amos, CSO of TV Access. “In the past, everything was broadcast on TV, radio, and static OOH billboards. Now, people are getting more information than ever on a device held in their hands. If we don’t place messages where the eyes are, we are missing the mark.”
One emerging platform that holds immense potential for non-profit PSA campaigns is podcast dynamic ad insertion. With the U.S. weekly podcast audience nearing 100 million listeners (2), podcasts offer an engaged and dedicated audience for non-profits to reach. Dynamic ad insertion takes this a step further by allowing organizations to target their messages based on factors like location, time, and listener demographics.
At TV Access, we’re at the forefront of this exciting new frontier. Our team works closely with non-profits to identify the right podcasts to partner with and secure ad placements at a massive non-profit price discount. By leveraging dynamic ad insertion technology, we ensure that the right message reaches the right listener at the right time, maximizing the impact of every ad slot. Plus, our clients get access to all tracking and demo options at all levels of spend, without needing to meet high minimum spend requirements.
But podcast advertising is just one piece of the puzzle. To truly succeed in today’s digital landscape, non-profits must take a holistic approach to their marketing efforts. That’s where TV Access comes in. Our experts work hand-in-hand with organizations to develop integrated, cross-platform strategies that leverage the power of both traditional and emerging media.
Whether it’s securing discounted ad spots on popular podcasts, optimizing content for mobile devices, or developing creative campaigns that span multiple touchpoints, TV Access is dedicated to helping non-profits navigate the new frontier of digital marketing. With our expertise and commitment to driving results, we’re the partner organizations can trust to amplify their message and make a meaningful impact in today’s fast-paced, ever-changing media landscape.