Pleased with the impressive results from previous campaigns, the Corporation for National and Community Service called upon TV Access to promote serve.gov, an online resource that connects volunteers to over 250,000 volunteer opportunities, through billboards.

 

To maximize the campaign’s exposure at the lowest cost, TV Access negotiated a co-operative arrangement with the Outdoor Advertising Association of America to post over 2000 billboards across the country, including posting space on 500 digital billboards.

 

Through these billboards, TV Access increased awareness of serve.gov amongst local audiences across America.