Our original objective with this campaign was to generate 15,000-30,000 airings with 50-100 million impressions and a donated media value of $2-3 million.

TV Access has exceeded these KPIs by many multiples. To date, this campaign achieved 82,915 airings with an equivalent ad value of $14,390,024. Make Every Day Count aired in 9 out of the top 10 markets over 3,500 times an average of almost 400 airings per market. The campaign exceeded 350,000,000 impressions three to seven times our
stated task.

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