TV Access was tasked with providing distribution, tracking and reporting for this Veterans Affairs TV campaign. Our original objective was to generate 10,000-20,000 airings with 50-100 million impressions and donated media value of $2-3 million.

To date, this campaign has been aired by 132 stations. “Finding Purpose” has received 18,211 broadcasts resulting in an impressive 107,080,224 audience impressions earning $3,871,084.79 of equivalent ad value.

According to Nielsen Research, “Finding Purpose” ranked in the top 5% of all PSAs. It ranked 49 out of
almost 1500 PSAs based on the number of airings.

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