Hey there, marketing pros! 👋 If you’re like most of us, you’ve probably spent countless hours trying to create the perfect public service announcement (PSA) that not only grabs attention but also inspires real change. But let’s be honest, it’s not always easy, especially when you’re dealing with heavy or Read more…
With mobile users accounting for 50% of non-profit website traffic, optimizing for mobile is crucial to capitalize on this trend. Check out the full article to learn strategies for using website traffic to boost online donations and engagement. The insights may surprise you! Recent statistics reveal the powerful link between Read more…
(View this post on LinkedIn) In the ever-evolving digital landscape, non-profit organizations are constantly seeking effective ways to reach and engage their target audiences. While online platforms have gained significant traction, radio remains a powerful medium for PSA campaigns. AM/FM radio, in particular, still accounts for a substantial portion of Read more…
(View this post on LinkedIn) As technology continues to evolve, non-profit organizations must adapt their marketing strategies to keep pace with changing consumer behaviors. One trend that cannot be ignored is the growing prominence of smart devices in people’s lives. According to recent data, 51% of individuals who access a Read more…
In case you missed it… Below is a recording of the webinar from 9/27/23 where Rick explains the concepts behind Google Grants, Ad Words, and how it can benefit 501(c)(3) nonprofits. At the end of the webinar there’s a Q&A session with attendees where additional information is discussed and common Read more…
Exploring the Future of Broadcasting The Evolving Landscape of Broadcasting: Embracing Advanced Hardware, AI-Driven Software, and Industry Changes The 2023 NAB Show in Las Vegas was an engaging and enlightening experience, featuring various keynote speakers, stimulating panel discussions, and hands-on workshops. The event delved into a wide range of topics, Read more…