The Alliance to Save Energy (ASE), a non-profit that advocates energy-efficiency, engaged TV Access to distribute a radio and TV public service announcement campaign. Despite the need for a sharp project turnaround time, TV Access distributed the PSA to reach 4 million television viewers and 115 million radio listeners within the first month of distribution. The equivalent dollar value of this advertising was $25.25 million and $8.3 million, respectively.

We didn’t stop there. We also helped the organization cost effectively repurpose existing content to take advantage of advertising grants from the State of New York and expand distribution to alternative media.

 

Through creative packaging produced in-house, we rebranded previous efforts to give them a fresh feel to New York audience. Existing video content from the TV campaign was quickly and efficiently re-purposed into taxi and elevator videos, and a still image from one TV spot used to create an airport diorama at the fraction of the cost of a new PSA.

 

The Alliance to Save Energy could not have been any happier, and parts of this campaign are still running—over three years later.

 

Contact us to learn more about our work and how we can enhance your public service announcement campaigns.