The American Humane Association (AHA) approached TV Access to increase awareness of the organization and its cause. While the organization had already conceptualized a campaign involving radio and television public service announcements, TV Access helped AHA strategically extend existing efforts to other mediums to further spread awareness at a small marginal cost.

 

TV Access developed billboard versions of AHA’s public service ad and distributed them to select billboards across America. To reach different socio-economic demographics, transit advertising, particularly in bus shelters, was utilized. Public Service Announcements were also distributed to airports and displayed as dioramas to attract the attention of travelers.

 

This integrated campaign extended over multiple years and produced over 50,000 TV and 70,000 radio airings. Additionally, 25 targeted airport dioramas and several hundred billboard and bus shelter placements were also used.