Research Reports

Research Report:  Broadcast vs Cable vs Streaming – Audience Breakdown November 2021

Research Report:  Engagement and Recall in Ad Delivery

Research Report:  Understanding Value in a Multi-Screen World

Research Report:  Mind of the Viewer

Research Report:  RM+R Benchmarks and Online Metrics for Nonprofits

Case Studies

Airports:
Airport PSA – AVMA
Airport PSA Campaign for the Alliance to Save Energy

Billboards & Out Of Home:
Billboard PSA Campaign – serve.gov
Billboard Multilingual PSA Campaign – American Red Cross
PSAs in Public Spaces – Corp for National and Community Service
Taxi and Elevator PSA Campaign – Alliance to Save Energy
Transit PSA Campaign – The Peace Corps
TV & Out-of-Home PSA Campaign – Alliance to Save Energy

Cable TV:
Cable PSA Campaign for Alliance to Save Energy

Multi-faceted:
Integrated PSA Campaign to Recruit Volunteers – Peace Corps
TV, Radio, and Out Of Home – American Humane Association
TV, Cable, Radio, and Web PSAs — United Way Worldwide
TV & Radio PSA Campaigns – Federal Student Aid

Multi-Lingual:
Spanish PSA Campaign to Recruit Spanish Speakers – Peace Corps

Malls:
Mall PSA Campaign – Every Child By Two

Print:
Print PSA Campaign to Recruit Volunteers – Peace Corps

Radio:
Radio PSA Campaign to Compliment Recruiting Efforts – Peace Corps

TV:

TVA PSA – Recreational Boating & Fishing Foundation
TV PSA – Learn and Serve
TV PSA – Focus On The Family
TV PSA – Veterans Affairs